“雀巢优活”焕新上市，“水力全开”打造城市新生活

“Nestlé Pure Life” launches new products, Purify Your Life with Full Hydration

(Shanghai, China – April 19, 2019) On April 19, Nestlé Pure Life, one of the world’s leading bottled water brands, created a vibrant water world in Shanghai Greenland Center with the theme of "Purify Your Life with Full Hydration". At the event site, Nestlé Waters China announced the introduction of a new Iconic bottle for Nestlé Pure Life purified water, –and new Nestlé Pure Life “Hydration plus” with electrolytes and natural fruit taste, in order to encourage consumers to stay hydrated and develop healthy drinking habits.

（2019年4月19日，上海）4月19日，全球著名瓶装水品牌“雀巢优活”以“水力全开”为主题，于上海绿地缤纷城打造了一座充满活力的水世界。活动现场，雀巢优活宣布了今年的新战略，并精彩发布全新升级产品——焕新包装的“奖杯瓶”纯净水与集功能性与清爽口感于一身的全新的“补水+”，鼓励消费者随时随地秒补水，养成健康的饮水习惯。

Bottled water market in China shows continued growth. From Nielson retail report, packaged water market grows 8% in 2018 vs 2017, mainly driven by mainstream and premium segment. Mainstream represented about 62% of total packaged water and premium segment is now close to 25%. The lines between water and beverages are blurring, driven by consumers looking for healthier beverage options. Building on these trend and to cater to evolving consumer needs, Nestlé Waters China are relaunching the Nestlé Pure Life brand with a new purified water in an iconic “trophy” bottle, and innovating to enter the functional beverage segment.

在中国，瓶装水市场保持持续增长，据尼尔森零售数据显示2018年较上一年增长了8%。主要由主流产品和高端产品的增长带动。其中主流产品站整体瓶装水市场的62%，高端产品占比达到近25%。消费者正在寻找更健康的饮料，这促使饮料和水的边界越来越模糊。为了满足消费者不断升级的需求，雀巢水旗下的雀巢优活品牌推出全新“奖杯瓶”纯净水，同时发力功能饮料市场，为消费者带来更多的选择。

Nestle Pure Life New Iconic Trophy Bottle

雀巢优活全新标志性“奖杯瓶”

Brand, water quality and packaging design are all important factors for consumers in the mainstream bottled water segment. As a leading global water brand with presence in 40 countries, Nestlé Pure Life’s mission is to champion healthy hydration for individuals, families and children, delivering pure, safe drinking water through Nestlé’s high quality standards.

With this new iconic bottle designed by our R&D team in France, consumers can enjoy Nestlé Pure life purified water with a design that is unique and differentiated, with an improved drinking experience.

对于包装水，品牌、水的品质、包装是消费者最关心的问题。作为一个遍布全球40多个国家的全球性品牌，雀巢优活秉承雀巢全球统一的品质，为个人、家庭、孩子带来纯净、安全的饮用水。雀巢优活此次升级了主流产品的包装，这支新瓶型由雀巢水全球研发中心研发设计，把品牌理念“为健康的下一代提供纯净的水”更好地传递给消费者。以握感舒适的“奖杯瓶”外观，打造独特、纯净、现代的体验。瓶身更加新颖，富有质感，更难得的是产品体验升级却不加价，旨在满足消费者随时随地补水的需求，奖励不断进取的自己。

Nestle Pure Life New “Hydration Plus ” Beverage

雀巢优活全新“补水+”

In addition, with the new concept that "Beverage should be a good carrier of nutrients" put forward by China Beverage Industry Association, functional drinks with nutrients and healthy formula is the new trend of beverage innovation in China. At the event, Mr. Matthias Riehle, Nestlé Waters Greater China CEO introduced Nestlé Pure Life, Hydration Plus with electrolyte, which takes the best from sports beverages and the best from flavored water, to provide enhanced hydration, catering to consumers’ dynamic modern and active lifestyle, providing more choices for healthy hydration。 It is especially suitable for outdoor activities in summer and light exercise.

与瓶装水增长势头并驾齐驱的软饮是功能性饮料。随着中国饮料工业协会提出“饮料要成为营养素的良好载体”的行业新发展理念，含有营养素、带有功能性，而且配方健康的产品是在中国饮料创新的新方向。雀巢水大中华区董事长、总经理马腾先生介绍雀巢优活推出的“补水+”新一代加强补水产品，它同时具有功能饮料和风味水的优势，不仅补充电解质，而且拥有风味水清爽好喝的口味，低糖配方，符合消费者动态的现代生活方式，尤其适合夏日的户外和轻运动。

Launching brand new product to create innovative “hydration formula”

焕新产品精彩上市，打造全新“补水方程式”

A huge "trophy-like bottle" of Nestlé Pure Life purified water comes into view as guests entered the site. The sparkling water spray and the blue water ripple made guests feel as if in an underwater world. After enjoying the fresh and pure atmosphere, a modern dance performance kicked off today's event which integrates a soft and dynamic feeling. In the event, Mr. Matthias Riehle, Nestlé Waters Greater China CEO, launched the new product together with Nestlé partners.

走进活动现场，迎面而来的是一个巨型“奖杯瓶”形状的雀巢优活纯净水。喷薄而出的晶莹水花与随处可见的蔚蓝水波纹设计，让来宾们仿佛瞬间身处清澈透明的水下世界。现场最为抢眼的便是特别打造的“水下世界”互动拍照区，拿起“补水宣言”打卡自拍，晒出饱满轻盈的自在状态；抑或是在“水中连拍”贩卖机前凌空一跃，秀出自己的水中九连拍，分享独特的“未干”态度。让大家一同寻找水嘭嘭的纯净初心，动感每一刻。 在尽享清新纯净的补水氛围之后，一场融合轻柔舒缓与动感活力的现代舞，寓意两支不同定位不同功能的产品，如“补水方程式”一般碰撞出奇妙的火花。雀巢水大中华区董事长、总经理马腾先生与雀巢水的生意伙伴们共同揭幕全新产品。

Nestlé Pure Life purified water in "trophy-like bottle" has been launched in major supermarkets, and Nestlé Pure Life Hydration Plus with electrolyte will come up for sale soon in selective regions.

This weekend, April 20 and 21, this popular "underwater world" will be open to consumers in Shanghai Greenland Center (562 Dong'an Rd, Xuhui District, Shanghai). Our brand new interesting Nestlé Pure Life "hydration formula" awaits for all of you to experience.

雀巢优活纯净水奖杯瓶已陆续在各大商超与广大消费者见面。雀巢优活”补水+“也即将面市。4月20日至21日的周末，这座倾力打造的网红“水下世界”打卡圣地还将在上海东安路562号绿地缤纷城一楼对消费者开放，热情邀请大家莅临活动现场，尽情享受“水力全开”的补水乐趣。

Appendix for extended reading:

About Nestlé Waters:

Nestlé started its bottled water operations in 1997, and currently operates three plants in in China, in Shanghai, Tianjin and Yunnan. Brands sold in China include Nestlé Pure Life, Dashan Yunnan Shanquan, and International brands Perrier and S. Pellegrino.

Nestlé Waters standard

For Nestlé Pure Life, the principle of equal attention to quality and safety is the core of operating guidelines in global markets including China. From preform injection molding, blow molding to product filling, "Nestlé Pure Life" adopts aggressive preventive measures for safety, eliminating any pollution in the intermediate sequences. Furthermore, the safety of water quality is ensured by around-the-clock monitoring throughout the complete manufacturing process.

Crisp and smooth taste is the direct sensation that bottled water brings to consumers. In order to accomplish that while meeting the basic need of water replenishment, it requires highly advanced manufacturing techniques and facilities. In the meantime, "Nestlé Pure Life" bottled water also needs to go through more than 370 steps of stringent testing so as to realize universal quality assurance in more than 30 countries around the world, before meeting the "Nestlé Waters Standard" and making its way to consumers. After years of incessant regulating, the "Nestlé Waters Standard" not only complies with the Chinese national standard, but also meets the regulatory requirements for drinking water and bottled water by the EU standard, the U.S. standard, the WHO standard and the International Bottled Water Association standard.

延展阅读：

雀巢水

雀巢从1997年开始从事瓶装水业务，如今在上海、天津和云南拥有工厂。雀巢水业务在华给消费者带来“雀巢优活”、 “云南山泉”、“巴黎水”、“圣培露”，等多个品牌。

雀巢水的标准

对于雀巢优活来说，坚持质量与安全并行原则是在全球包括中国市场运营的准则。从瓶胚注塑、吹瓶，到产品灌装，“雀巢优活”采用积极的安全预防措施，杜绝中间环节的污染，并通过对整个生产过程的全天候监控，确保水质安全。 清冽爽口的好味道是一瓶瓶装水给消费者带来的直接感受。要在满足基本补水需求的同时保持瓶装水的良好口感，则需要更加先进的生产工艺设备。每一滴“雀巢优活”经过12道品质保证流程，出品符合雀巢全球统一品质要求，确保你在世界上任何地方买到的雀巢优活品质始终如一。经过多年的不断规范，“雀巢水标准”不仅符合中国国家标准要求，还同时满足欧盟标准、美国标准、世界卫生组织标准以及国际瓶装水协会标准对于饮用水和瓶装水的规定。